Artist Spotlight: Eleonora Matron’s bold, beautiful designs - now on Tendr!
London-based Eleonora Marton’s first cards for Tendr are featured in our Holiday 2016 Collection. We asked her about what inspires her and how she celebrates the holidays!
It seems, in our digital world, increasingly rare to hear someone list “wait for the ink to dry” as part of their creative process. But for Eleonora Marton, who paints illustrations for books, posters and more, this is part of her everyday routine.
“My process is usually divided into three phases: research, thinking and sketching and hand-making (with brush and ink),” she says. “If the weather is ok I take a short break in the afternoon and go for a walk in the park, often while I wait for the ink to dry.”
After that, she scans and adjusts the colors in Photoshop as needed.
Growing up in Italy, Eleonora decided at age 14 that she wanted to she wanted to draw for a living.
“My older brother went to the same schools, so I guess that influenced my choices,” she says. “After my BA, I started freelancing as an illustrator and graphic designer, but ultimately realized illustration was my main passion.”
She says these her inspiration comes from everyday things she sees and hears.
“Anything, from an object lost on the pavement to a fragment of a conversation overheard on the bus, could give me an idea for a poster or an entire project.”
Besides her holiday cards for Tendr, Eleonra just published her first book, a picture book for kids called DIY ABC.
“I’m very excited to know that something I conceived and worked on for a year is out there, and that could possibly be playing a part in a child’s learning and imagination.”
Eleonora says when she creates something, be it a poster or book, her goal is simple.
“What I wish is to make something that might be some sort of inspiration for others, or at least make them smile.”
For the holidays this year, she plans on continuing her own tradition of mixing elements Christmas celebrations from her native Italy with ones from England, where she lives now.
“For the past 10 years my Christmas traditions have been a nice mixture of Italian and English. I can pick the best of both countries, like alternating between panettone and Christmas pudding, torrone and mince pies.”